Have doubts about the effectiveness of non-profit organizations marketing through social media accounts? Think again, as Hurrdat provides a snazzy infographic displaying the killer results achieved by their client, Big Brothers Big Sisters of the Greater Kansas City Area.
Background of the infographic:
Statistics of the infographic were pulled from a yearlong case study of Big Brother Big Sisters of the Great Kansas City Area in collaboration with Hurrdat Social Media. As most are aware, Hurrdat helps companies market and manage their brands online. In addition, Hurrdat utilizes a one-of-a-kind analytic software that measures the success, or failure, of a client’s marketing campaign. This software was engineered by Blake Lawrence, CEO of Hurrdat Social Media, after he gained valuable experience compiling marketing analytics for multiple Fortune 500 companies in New York City. Clients of Hurrdat benefit from this system by receiving monthly analytic reports that measure their performance, and also a benchmark for their marketing campaign in comparison to other clients in relative industries.
As seen above, Big Brother Big Sisters of the Greater Kansas City Area has built a substantial online presence, and increased brand awareness by 85%. Six-thousand new clicks were recorded, which is an immense increase in website traffic. Through their social media accounts, Big Brother Big Sisters of the Greater Kansas City Area also established a trusting online community where volunteers and supporters can now interact. This non-profit organization experiences, on average, 300+ social interactions a month (social interactions= Facebook posts, Facebook likes, Retweets, Twitter Mentions, etc.), and continues to grow into a social media beast.
Results like this don’t just come from certain industries either. Hurrdat Social Media has replicated this level of success in 30+ different industries. Curious as to how your business can reach this level of social media dominance? You reap what you sow, my friend. If you want your brand to have a successful online presence, you must invest in it!